BottleRock, an annual festival in Napa, CA, features the Williams Sonoma Culinary Stage, where celebrity chefs and entertainers put on live cooking demos and on-stage performances. In addition to the main stage, Williams Sonoma hosts a safari-themed VIP area, offering food, drinks, and entertainment. I worked closely with Williams Sonoma’s Global Visual Merchandising and PR teams to create all the print collateral such as large-scale branded stage graphics, lineup posters, menu signs, custom cups and more.

  • Deliver impactful print graphics to create a transformative, safari-themed culinary experience.

  • Printed event graphics, from large-scale stage signs and decor to food and bar menus.

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Williams Sonoma Organic Social